Year-round growing wherever you need it

ICA MAXI LINKÖPING

Has extended its agreement and continues with Swegreen’s in-store farming.

We were curious about the key factors behind this decision. Is it increased customer value, economics, or the sustainability aspect?

— “Our decision is based on several factors. While customers continue to focus strongly on price, other aspects can easily fade into the background. With our in-store farm, however, we’ve been able to keep prices stable for our customers without the strong impact of inflation, while at the same time strengthening the sustainability aspect.”

Johan Vanselius
Deputy Store Owner
ICA Maxi Linköping