Our Board of Directors
Swegreen's board consists of experienced leaders in entrepreneurship, finance, technology, and retail. Together, the board represents over 100 years of combined business experience, contributing strategic expertise, industry knowledge, and an extensive network.
The board works closely with company management with a focus on developing and scaling Swegreen's business model for local production of fresh herbs and salads directly at the customer's site. Through their combined experience in company building, financing, and retail, the board contributes to strengthening Swegreen's position and enabling continued expansion together with partners in grocery retail, restaurants, and other businesses.
Meta Persdotter
Meta Persdotter has more than 30 years of experience from leading positions within Swedish retail and the grocery industry. She has previously served as CEO of Coop Östra, Svenska Spel and Duka, and has also held senior positions at companies including Rusta and Coop Butiker & Stormarknader. With her extensive experience in retail, business development and sustainable consumption, she brings a strong strategic and customer focused perspective to Swegreen’s continued growth journey.
Bo-Wilhelm Horndahl
Serial entrepreneur.
Founder and CEO of international design company Newport with stores nationwide and a rapidly growing e-commerce. The Nordic region's fastest-growing company in the high-quality interior segment.
Owner and founder of Supékort, the Nordic region's largest gift voucher company.
Jan Johansson
Former CEO of Oatly and Iittala Group Sweden.
Background within retail- and consumer goods as CEO and MD.
Advisor for management groups and boards in strategic projects – mainly within retail and consumer industries; either as board member or as a consultant.
Runs network of CEO:s with approximately 80 managers within Swedish retail business.
Anders Eriksson
CEO of Swegreen with extensive international experience in growth journeys. Long-standing experience in leading companies through scale-up phases, driving international expansion, and executing IPOs and industrial exits. A results-driven leader with a proven ability to create growth and realize value.
Mikael Nilsson
Mikael Nilsson holds a Master’s degree in Business and Economics and has extensive experience in the finance and real estate sectors. He previously worked at Henry Ståhl Fastigheter, which at the time was one of Sweden’s largest privately owned real estate companies outside the stock exchange.
Since 1997, Mikael has been CFO of the Supekort Group. He is also CFO of Swegreen, where he contributes to the board with deep financial expertise, experience in corporate governance, as well as a strong understanding of Swegreen’s business model and ownership structure.