Free cookie consent management tool by TermsFeed
Ica Stenhagen Ica Stenhagen

Our board

Our Board of Directors

Swegreen's board consists of five members.

The work of the Board

The Board of Directors is elected by the Annual General Meeting (AGM). The Board members are elected for a period of one year. In addition to its responsibility for the company’s organization and administration, the Board’s most important task is to take decisions on strategic matters.

In general, the Board handles matters of material importance for the Group, such as:

  • Approval of the rules of procedure and CEO instruction
  • Approval of strategic plans and policies
  • Decisions on major investments in new projects
  • Approval of business decisions and profitability targets


Bo-Wilhelm Horndahl

Bo-Wilhelm Horndahl

Board member
Board member since: 2021
Born: 1977
  • Serial entrepreneur.

  • Founder and CEO of international design company Newport with stores nationwide and a rapidly growing e-commerce. The Nordic region's fastest-growing company in the high-quality interior segment.

  • Owner and founder of Supékort, the Nordic region's largest gift voucher company.

Jan Johansson

Jan Johansson

Board member
Board member since: 2021
Born: 1955
  • Former CEO of Oatly and Iittala Group Sweden.

  • Background within retail- and consumer goods as CEO and MD.

  • Advisor for management groups and boards in strategic projects – mainly within retail and consumer industries; either as board member or as a consultant.

  • Runs network of CEO:s with approximately 80 managers within Swedish retail business.

Anders Eriksson

Board member
Board member since: 2025
Born: 1962
Mikael nilsson 485x485

Mikael Nilsson

Board member
Board member since: 2026
Born: 1954