Swegreen in the media
See how Swegreen is being recognized in the media as the food industry evolves.
Swegreen and our in-store farming technology are regularly featured in both Swedish and international media. Here, we have gathered articles, interviews and reports that highlight our role in the transition towards more sustainable and local food production. As awareness grows around pesticides, import dependency and food transparency, interest in solutions that enable production close to the consumer is rapidly increasing. Swegreen is frequently highlighted as a tangible answer to these challenges. Explore how journalists, industry experts and analysts describe the shift – and Swegreen’s position within it.
29th Apr, 2026 - Dagligvarunytt
Meta Persdotter lands new role: “A great match”
Three months after her departure from Coop Östra, Meta Persdotter has secured a new position. She is now set to help take in-store farming company Swegreen to t...
29th Apr, 2026 - Fri Köpenskap
Persdotter’s next move: “This is where you grow what you sell”
After several years in senior leadership at Coop, Meta Persdotter is stepping into the tech and urban farming sector. As the new Chair of Swegreen, she aims to ...
23rd Apr, 2026 - Les Echoes
L'agriculture indoor cherche son modèle économique (Article in French)
Les rangées de plantes fixées sur des tours métalliques semblaient dessiner notre futur alimentaire. Mais l'équation économique compliquée de l'agriculture indo...
15th Apr, 2026 - Vertical Farm Daily
"We're excited to bring the farm closer to our customers"
15th Apr, 2026 - Food Supply
Swegreen continues the journey – third store in a short time
30th Mar, 2026 - Mitti Stockholm
Leafy greens grown in-store
10th Mar, 2026 - Butikstrender
In-store cultivation gains ground in retail, ICA Maxi Skellefteå installs Swegreen’s new system
25th Mar, 2025 - Verticalfarm Daily
SweGreen launches its largest in-store farm to date
5th Nov, 2024 - The Cool Down
Swedish startup tackles food waste using AI tool with soilless growing method: 'A new meaning to the word farm fresh'
5th Nov, 2024 - Yahoo News
Meet SweGreen: This Swedish vertical farm start-up grows vegetables inside of supermarkets
3rd Nov, 2024 - World Economic Forum
World Economic Forum
17th Sep, 2024 - Interesting Engineering
Swedish startup uses hydroponics, AI to offer fresh, supermarket-grown vegetables
15th Sep, 2024 - Euronews
Meet SweGreen: This Swedish vertical farm start-up grows vegetables inside of supermarkets
7th Sep, 2024 - Youtube - Going Green
Farm Inside a Supermarket, Swegreen Farm, Sweden
27th Jun, 2024 - Instagram - verticalfarmshub
Vertical Farming Swegreen
23rd Nov, 2022 - Youtube - Associated Press
Vertical farms bring locally grown produce to supermarket shelves
8th Sep, 2021 - Facebook - Sweden.se
Ica Maxi + Swegreen, As fresh as it gets!
6th Jul, 2020 - Youtube - Al Jazeera