Swegreen secures SEK 20 million in funding to accelerate growth and strengthen ownership structure
Swegreen AB, a leading player in hyperlocal food production and in-store farming, has secured a total of SEK 20 million in funding. The capital strengthens the company’s financial position and enables the scaling of production in line with growing demand from the grocery retail sector.
The financing has been carried out in collaboration with Vinga Corporate Finance.
Swegreen AB, a leading player in hyperlocal food production and in-store farming, has secured a total of SEK 20 million in funding. The capital strengthens the company’s financial position and enables the scaling of production in line with growing demand from the grocery retail sector.
The financing enhances operational stability and enables Swegreen to further develop existing partnerships with leading retailers such as ICA and Coop, while meeting increasing market demand.
New majority owner
In connection with the financing, Bo-Wilhelm Horndahl has increased his ownership and becomes the company’s majority shareholder, holding 54 percent of the share capital.
“This capital gives us both stability and the strength to scale at the pace the market demands. We see a clear shift where local and sustainable production, much like the in-store bakery, is becoming a natural and integrated part of food retail,” says Bo-Wilhelm Horndahl.
Scalable in-store farming with recurring revenue in a growth phase
Swegreen’s business model is based on producing herbs and leafy greens directly in-store through automated growing systems. The company operates a rental-based model, where customers pay for production over time, creating recurring revenue and a scalable business with strong customer alignment.
Swegreen is currently in an expansion phase, with multiple ongoing projects and active discussions with leading grocery retailers.
Swegreen’s vision and next steps
As consumers increasingly demand sustainability, quality and transparency, Swegreen sees a growing market for in-store farming. Technological advancements enable integration of growing systems in everything from grocery stores and hotels to larger workplaces and public sector environments.
“We now have both the capital and the structure in place to take the next step in our growth journey. Our focus is to establish in-store farming as a new standard,”
says Anders Eriksson, CEO of Swegreen.
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