Swegreen technician carrying a tray of in-store grown basil inside the vertical farm at Maxi ICA Stormarknad Linköping
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Business model

Farming as a Service: we own the farm, you own the category

Farming as a Service (FaaS) is how Swegreen delivers hyperlocal food production. We finance, install, operate and monitor a vertical farm inside your store or kitchen. You pay a monthly fee, harvest daily and keep the full revenue from what you sell.

Who does what

What is included in Farming as a Service?

Swegreen provides

  • The capital cost of the farm, its construction and technical installation
  • Growing technology and growing programmes
  • Staff training, service and ongoing support
  • Remote monitoring of light, nutrients, temperature and humidity, 24/7
  • Crop planning with our Customer Success team, based on your sales
  • In-store materials, packaging and communication

The store provides

  • The floor space – from 6.7 m²
  • Power and water connections
  • About eight hours of staff time a week to harvest and restock
  • A monthly fee for the farm

The store keeps 100 % of the sales revenue.

Why a service model

Why do retailers choose FaaS over buying a vertical farm?

No capital expenditure

The farm stays on Swegreen's balance sheet. The store starts selling without an investment decision.

Predictable prices

No exposure to freight, currency or fuel costs. Prices are secured for the full length of the contract.

No growing expertise needed

We run the growing. Store staff do what they already do well: present and sell fresh produce.

Stores stay. Maxi ICA Stormarknad Ängelholm extended its agreement by seven years in 2026; Maxi ICA Solna extended by three years in 2024.

FaaS questions

The agreement in brief

How long is a Farming as a Service agreement?

Our agreements run for three years or more. Several stores have extended after the first period.

Does FaaS work outside grocery retail?

Yes. The same model runs in a restaurant (Fotografiska, Stockholm), at a university and can be used in school and hospital kitchens.

Can the farm be scaled up later?

Sphere is modular: start with one pod (40 crops a day) and add up to three (120 crops a day). For larger volumes, Freja produces 300–450 crops a day.

Is FaaS available outside Sweden?

We operate in Sweden and Germany, where our first farm opened at EDEKA in Munich in 2023. Contact us about other markets.

Talk to us about Farming as a Service

For retailers, property owners and partners in new markets.

Book a meeting
Marcin Malinowski, Sales Manager at Swegreen
Marcin Malinowski
Sales Manager
+46 70 910 40 59marcin.malinowski@swegreen.se