Swegreen Freja in-store vertical farm behind glass walls inside Maxi ICA Stormarknad Ängelholm

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For supermarkets and property owners

In-store farming: salad and herbs grown inside the supermarket

In-store farming means growing fresh greens in a closed vertical farm inside the store, a few metres from the shelf. Swegreen builds, owns and runs the farm; the store harvests daily, sells the produce and keeps the revenue – with no investment.

Book a site analysis See results from stores

+37 %

fresh herb sales, ICA Maxi Ängelholm

+55 %

salad sales, same store

40–450

crops a day per farm, depending on size

investment for the store

How it works

How does a supermarket farm work?

The farm is delivered as a service. Read how Farming as a Service works.

Site analysis

We assess space, customer flow and volume: an entrance tower, the produce section or a free-standing module.

Installation

The store prepares power and water. We do the rest, including staff training.

Remote operation

Light, nutrients, temperature and humidity are controlled digitally and monitored around the clock.

Harvest and sale

Staff harvest on the day of sale. The store keeps the full sales revenue.

Two in-store farm systems

How much space does an in-store farm need?

Because the farm grows upwards, a few square metres are enough to start.

Sphere in-store farm

Our fifth-generation, modular farm. Start with one pod and add more as demand grows. Installed like a refrigerated counter.

40–120 crops a day6.7–14.4 m²~80 crop varieties

Swegreen Freja vertical farm inside the entrance tower of Maxi ICA Stormarknad Skellefteå, with lettuce and herbs on several levels under pink LED light

Freja in-store farm

Our proven full-scale farm for hypermarkets with the space and demand for large volumes, often behind glass walls in the store.

300–450 crops a dayfrom 45 m²

Supermarkets that already farm in store

See all our farms →

Swegreen in-store farm inside Maxi ICA Stormarknad Ängelholm

ICA Maxi Ängelholm

+37 % herbs, +55 % salad – and a seven-year contract extension

Glass walls of the Swegreen vertical farm along the aisle at Maxi ICA Stormarknad Solna

ICA Maxi Solna, Stockholm

151,092 plants grown in 60 m² in 2025

Maxi ICA Stormarknad Skellefteå at sunset, with the entrance tower lit pink by the in-store farm

ICA Maxi Skellefteå

An entrance tower turned into a farm with 300 crops a day

Questions from retailers

In-store farming, answered

What does in-store farming cost the store?

No investment. On an agreement of three years or more, Swegreen covers construction, technical installation and the farm itself. The store pays a monthly fee and keeps all sales revenue, with prices secured for the full length of the contract.

How much energy does an in-store farm use?

Our farm at Maxi ICA Solna used 203,337 kWh in 2025 for 151,092 plants – 1.35 kWh per plant. Surplus heat from the farm warms the store. See the measured energy use.

Who runs the farm day to day?

We build, operate and monitor the farm remotely. Store staff harvest and sell – about eight hours a week, within normal working hours.

Which crops can be grown?

Salad, herbs, leafy greens and microgreens – such as basil, oak leaf lettuce, crisp lettuce, coriander and dill.

Is in-store farming pesticide-free?

Yes. The crops grow without soil in a closed, controlled environment, so no pesticides are needed from seed to shelf.

What would a farm look like in your store?

Book a no-obligation site analysis. We go through space, volume and economics for your store or chain.

Book a site analysis

Marcin Malinowski

Sales Manager

+46 70 910 40 59 marcin.malinowski@swegreen.se